The recent reports of widespread honey adulteration has shaken the consumer confidence and the Khadi and Village Industries Commission (KVIC), which is playing a major role in promoting apiculture, feels that besides hampering consumer interests, such instances impact the livelihoods of farmers and tribal bee keepers. In an interview with BusinessLine, KVIC’s Chairman, Vinai Kumar Saxena, calls for strict action against adulteration and urges government to ban imports of High Fructose Syrup. Excerpts:
Amidst reports of adulteration by some major honey brands, what measures do you think should be taken to maintain consumer’s trust?
KVIC has always emphasized on maintaining the purity of honey and has retained the quality produced by its units which is 100% natural and contains no artificial substance. While these reports are alarming, it is worth mentioning that none of the Khadi’s honey brands has been found to be adulterated. This is crucial so as to