Kerala Agriculture Minister VS Sunil Kumar has formally released ‘Coconut Paste’, a 1st-of-its-form product in the state under the brand name name MM Originals.
He mentioned this exclusive initiative presents price additional goods of coconut with zero preservative or additives, for buyers. Intensive promoting of coconuts from Kerala in India and the worldwide sector will profit the farmers from this area and assistance them achieve superior income and price.
Coconut paste to insert zest to South Indian dishes to hit the sector
Developed by Mezhukkattil Mills, the product is the outcome of a long time of expenditure in R&D, to make coconut usage in food stuff universal and obtainable to all. In this hassle-free variety, coconut is preserved with patented technologies, mentioned Ubais Ali, Executive Director, Mezhukkattil Mills.
With this launch, the business, with 40 a long time of expertise in the coconut sector, is stepping into the B2C phase right after correctly catering to more than 22 international manufacturers in the B2B phase.
Headache-free of charge use
The prepared-to-use Coconut Paste opens up innumerable opportunities of such as coconut in the diet plan in the most hassle-free and trouble-free of charge way, in accordance to the business.
The product saves time for house-makers while also minimizing chores these kinds of as grating and grinding and can be used in the roasted variety in recipes, he mentioned.
The business has launched two variants — basic and roasted coconut paste, with a shelf everyday living of up to twelve months. The goods are accessible on e-commerce platforms these kinds of as Amazon, Flipkart and all major retail marketplaces.