LVMH hits pause button on Rihanna’s fashion brand

Louis Vuitton proprietor LVMH and music star Rihanna have agreed to suspend her manner line Fenty significantly less than two a long time soon after its start, the French luxury goods big stated on Wednesday.

LVMH stated in a assertion that Fenty’s all set to put on action, dependent in Paris, would be “put on hold” pending improved ailments – a rare setback for the luxury team, which has weathered the coronavirus disaster improved than most rivals.

The R&B singer and LVMH released the Fenty manner brand name in May 2019, only the next time the French team experienced set a label up from scratch as it seemed to faucet soaring need for luxury movie star collaborations.

LVMH did not elaborate on the explanations for hitting the pause button but soon after a big start and debut assortment, the brand name retained a reduced profile and hardly ever adopted up with important advertising situations, even before the Covid-19 disaster.

Trade publication WWD, which initial documented news that the label was staying suspended, stated on Wednesday that a skeleton employees remained at the Paris headquarters to wind down remaining functions.

Requested about the manner venture throughout the group’s 3rd quarter earnings get in touch with final October, LVMH’s finance chief Jean-Jacques Guiony termed it “a work in progress”. “We are continue to in a launching stage, and we have to determine out precisely what is the correct offer you” Guiony stated. “It’s not one thing that is quick.”

LVMH also stated on Wednesday that private equity fund L Catterton, which is linked to the team, experienced taken a stake in Savage X Fenty, Rihanna’s lingerie line.

“LVMH and Rihanna reaffirm their ambition to concentrate on the development and the very long-time period growth of Fenty ecosystem concentrating on cosmetics, skincare and lingerie,” it included.