Again, use bold colors like reds and oranges for bold businesses. Muted colours aren’t what you need right here. Use of a variety of colours can actually be distracting. The old Apple logo contained a number of layers of color but it was redesigned to enhance its functionality in the late 1990’s.
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Within the current attention deficit society in which we reside, not forgetting of course the more difficult times; we have to move from the old transaction model of sales to an emotional interchange – make your message memorable or watch it get lost in area. Leaders have to think in another way on the best way to construct sustainable long run relationships pondering such questions as “How can I get business for my client?” The old mannequin was clearly “I sell – you pay! Thanks and have a pleasant day.” The new mannequin is “how … Read More